The ITB, world’s largest travel and tourism fair in Berlin, is just about to start and, apart from big deals and many talks behind the scenes, this popular travel trade show in Germany’s capital is also a great opportunity to learn about and celebrate sustainable tourism leadership.
And while we won’t be able to attend ITB this year, we’ve had a good look at the program. Our top recommendations: theITB National Geographic World Legacy Awards, a panel discussion on tourism and climate change, and thepresentation of the Green Destinations initiative.
ITB National Geographic World Legacy Awards
Established in 2014, the ITB National Geographic World Legacy Awards are a welcome addition to existing sustainable tourism awards, and not just for the promising collaboration between the ITB and National Geographic Travel, both among the most recognized and trusted brands in travel and tourism.
The World Legacy Awards include five categories:
Earth changers — cutting-edge leadership in environmentally friendly business practices and green technology, from renewable energy and water conservation to zero-waste systems and carbon-emission reduction.
Sense of Place — Recognizing excellence in enhancing sense of place and authenticity, including support for the protection of historical monuments, archaeological sites, cultural events, indigenous heritage and artistic traditions.
Conserving the Natural World — Recognizing outstanding support for the preservation of nature, restoring natural habitat and protecting rare and endangered species, whether on land or in the oceans.
Engaging Communities — Recognizing direct and tangible economic and social benefits that improve local livelihoods, including training and capacity building, fair wages and benefits, community development, health care and education.
Destination Leadership — Recognizing destination leadership, including cities, provinces, states, countries and regions that are demonstrating environmental best practices, protection of cultural and natural heritage, benefits to local communities and educating travelers on the principles of sustainability.
Don’t miss out on this celebration of sustainable tourism leadership: Thursday 5 March, Hall 7.1B, 4.45pm – 8pm
Green Destinations Global Top 100
Learn more about world’s leading sustainable destinations and this very promising initiative founded and lead by Albert Salman from The Netherlands. Together with Herbert Hamele, Managing Director of ECOTRANS – DestiNet, Germany, Albert will present case studies of destinations that are at the forefront of the green tourism economy.
The session will be moderated by Valère Tjolle, Sustainable Tourism Editor of news portal TravelMole.com. Thursday 5 March, Hall 4.1B, Small Stage, 5-6pm
Panel Discussion on Tourism and Climate Change
Just before the Green Destinations Global Top 100, join a panel discussion on tourism and climate change. With air travel on the rise globally, this is a very important topic, discussed by Thomas Kropp, Senior Vice President, Deutsche Lufthansa AG, Germany, Jane Ashton, Director, Group Sustainability, TUI Travel plc, Germany, Uwe Brendle, Director, Department of Environment, Traffic and Electromobiliy, Federal Ministry for the Environment, Germany, and Stefan Baumeister, Managing Director, myclimate, Germany.
The discussion is moderated by Fritz Lietsch, Editor-in-Chief, forum-csr.net and Altop Publishing House. Thursday 5 March, Hall 4.1B, Small Stage, 4-5pm
For a full list of csr and sustainable tourism events at ITB 2015 in Berlin, view or download the program here